Formation | Web Solutions

Mobile Marketing Training

Training from basic to advanced to specialist courses

A barrier for many organisations getting into mobile marketing is understanding the channel. Run through our training arm, Mobile Futures, delivers innovative and exciting courses to bring the necessary skills and knowledge to deliver mobile marketing. Run by two of the UK's most experienced mobile marketers, all courses can be tailor-made to specific company requirements. The format is lively, practical and packed with case studies.
  • Mobile Marketing Introduction - a half or full-day course to teach the core disciplines and technology channels in mobile
  • Mobile Marketing Advanced - taking the key learnings from the intro course, this half or full day session shows how to deliver these in practice
  • The Mobile Media Channel - this three day course combines the elements of intro and advanced along with some specific disciplines including CRM, transaction and some future thinking
  • Mobile and Social Media - if you are in social, you are already in mobile. This 1/2 day session shows how to optimise the social experience for mobile and other mobile-specific opportunities
  • mCommerce and Retail - in the last 12 months mobile retail and mobile commerce have grown rapidly. This 1/2 day course shows how mobile can be used as an essential tool for transaction and commerce
  • Building the Perfect Mobile App - everyone wants an app, but what goes into building the perfect piece of brand engagement. This 1/2 day course looks at both successful and unsuccessful brand apps and explains what goes in to creating the perfect app
  • Strategy, Implementation and Design - this one-day course is aimed at media planners and buyers. It takes a highly practical approach to campaign development in mobile, digital and other media channels to build successful strategies which meet business objectives
  • Mobile Technology, Content + the Future - predicting the future in technology can always be a tricky business, but with our expertise, course students will gain an unparalleled insight into the developments of the next few years and beyond

>> For more information, download our training prospectus

More mobile insight on our blog >


The business case for mobile marketing >
How to build the perfect mobile app >
How to optimise mobile search >
Using QR and Bar Codes >
SMS and Premium SMS explained >

About Formation

Developing websites since 1994 and mobile services since 2003, Formation offers a combination of experience, understanding and above all a helpful, down-to-earth approach.

We work with both brands and agencies, providing either just some or all of our services.
These servies include: bulk sms messaging systems, sms shorcodes and keywords, mobile content management systems, app development, mobile website development, social media integration, mobile media planning and buying, mobile strategy and mobile training.

Feel free to contact us for more information about our services and costs:
email: | tel: 020 7490 8779 | fax: 020 7490 0323