Mobile Insight

Research

• txt4ever Spam Study - a couple of years old now, this still gives useful insight into how consumers perceive unwanted messages
• DMA/IAB Mobile Messaging Study - a detailed look at SMS and MMS in the retail sector
• Orange Exposure - the operator's annual study into mobile media is packed with useful information
• Google Global Mobile Penetration - year-on-year stats showing mobile usage by country
• OfCom Annual Report - a surprisingly good set of UK stats on mobile, TV and other media usage
• eDigital mCommerce Study - Useful comparison of usability across UK mobile retails sites (need to register)

Thought

• Communities Dominate Brands - thought leader Tomi Ahonen's blog is full of excellent insight
• Mobile Marketing Magazine - UK-based magazine with many useful case studies
• Mobile Marketer - US magazine which reports on brand mobile-based initiatives
• Mobile Crunch - Focussed mainly on handsets, especially in the US, there are still plenty of interesting articles
• The Future of Mobile - Our own blog has plenty of research, campaigns and thought pieces on mobile
• DMA Mobile Council Newsletter - Full of great insight from some of the UKs leading mobile marketers